Main Tasks and Duties

Product Marketing

• Marketing for Corporate Digital Banking via official website, social media account (WeChat), EDM (email marketing) and external digital channels, including brochure, poster, product manual, user guide of features, etc.
• Manage campaign within budget and on time, including internal workshops, webinars, contest and external exhibition participation i.e. Singapore Fintech Festival, etc.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns

Cash Management Product Management

• Implement and manage as a product owner of corporate digital payments, including, Corporate PayNow, global payroll, smart account, Bank e-bill payment and the related products,
• Maintain existing clients and liaise with relationship managers to expand potential customers to meet KPIs of the goals
• Take strong responsibility of online banking and the related products usage, data analysis and customers’ feedback and demand quick response.

Partnership Management

• Leverage partnerships with Educational Institutions, E-commerce platforms, ERP providers, public institutions to deliver better solutions to clients.
• Cooperate with Bank head office and branches well to customize solutions to the corporate clients.

Others

• Any work required to be carried out for holding the above Position in the Department subject to business needs, internal policies and procedures
• Any work assigned from time to time by supervisor or the Management

Job Requirements

• Recognised bachelor degree or above , preferably in Finance, Economics, IT, Business or related fields
• At least 3 years of relevant experience in a FinTech companies, digital banking or corporate banking industry
• Business Mandarin to liaise with Mandarin speaking clients and stakeholders
• Integrated digital marketing and social media experience especially WeChat
• In-depth experience in financial services marketing, preferably at Corporate Digital Banking
• Project management experience, including measuring and monitoring results
• Focus on campaign management and strong digital marketing capabilities
• Ability to understand and simplify information to create clear, compelling communication
• Ability to handle and deliver on multiple priorities simultaneously
• Interest in and good understand of both traditional finance and Fintech markets
• Fintech and e-commerce industry knowledge is a plus
• Excellent consulting, writing, presentation and communication skills
• An independent thinker, yet an accountable, collaborative team player